Lifebuoy: Handwashing? That’s part of Life(buoy)

Lifebuoy, a hand soap and sanitiser brand, took a fun, positive approach in a climate of fear to successfully launch into the Philippines.

Campaign details

Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare TaguigIdea creation: Mindshare Taguig / ABS-CBN Corporation, Quezon CityMedia: ABS-CBN Corporation, Quezon CityMarket: The PhilippinesSector: Bath toiletries, soapsMedia channels:...