Lifebuoy: H is for handwashing

Lifebuoy, a soap brand, launched a campaign in developing countries to incorporate handwashing into teaching curricula, reaching millions of children and growing Lifebuoy’s brand power.

Campaign details

Brand: LifebuoyAdvertiser: UnileverEntrant: Lowe Lintas Mumbai / MullenLowe SingaporeCategory: Global MarketPrincipal authors: Vinay Vinayak, MullenLowe Singapore; Sharmine Panthaky, Lowe Lintas Mumbai; Prathamesh Kulkarni, Lowe Lintas MumbaiContributing authors: Poonam Raichura, Lowe Lintas Mumbai; Shonel D'Souza, Lowe Lintas Mumbai


Lifebuoy was born more than a hundred years ago, when infectious diseases were the primary cause of death. Armed with a mission to "make cleanliness commonplace", Lifebuoy has ever since placed itself in the service of the public's health, actively championing good hygiene. Today, Lifebuoy is the world's number...

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