Lifebuoy: H is for handwashing

Lifebuoy, a soap brand, launched a campaign in developing countries to incorporate handwashing into teaching curricula, reaching millions of children and growing Lifebuoy’s brand power.

Campaign details

Brand: LifebuoyAdvertiser: UnileverEntrant: Lowe Lintas Mumbai / MullenLowe SingaporeCategory: Global MarketPrincipal authors:Vinay Vinayak, MullenLowe Singapore; Sharmine Panthaky, Lowe Lintas Mumbai; Prathamesh Kulkarni, Lowe Lintas Mumbai...

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