Campaign details
Brand: LifebuoyAdvertiser: UnileverEntrant: Lowe Lintas Mumbai / MullenLowe SingaporeCategory: Global MarketPrincipal authors: Vinay Vinayak, MullenLowe Singapore; Sharmine Panthaky, Lowe Lintas Mumbai; Prathamesh Kulkarni, Lowe Lintas MumbaiContributing authors: Poonam Raichura, Lowe Lintas Mumbai; Shonel D'Souza, Lowe Lintas Mumbai
Background
Lifebuoy was born more than a hundred years ago, when infectious diseases were the primary cause of death. Armed with a mission to "make cleanliness commonplace", Lifebuoy has ever since placed itself in the service of the public's health, actively championing good hygiene. Today, Lifebuoy is the world's number...