Lifebuoy: H is for Handwashing

Lifebuoy, a soap brand, launched a campaign in developing countries to incorporate handwashing into teaching curricula, reaching millions of children and growing Lifebuoy’s brand power.

Campaign videos: Lifebuoy – H is for Handwashing

Read the full campaign case study

Selected creative: Lifebuoy – H is for Handwashing


Agency: Lowe Lintas Mumbai / MullenLowe Singapore / Weber Shandwick SingaporeAccount Director: Ujwal SharmaAssociate Vice President: Prathamesh KulkarniBrand Services Manager: Adarsh MoreChief Creative Officer: Sagar KapoorCreative Director: Ashish Kadam / Eshwari Pandit / Satendra MhatreCreative Support Executive: Sayed Mohammed Mustafa / Vivek Warang / Yogesh AnabhavaneCreative: Amey Pandit / Uday JumleExecutive Vice President:...

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