Lifebuoy: H For Handwashing

Jonathan Nienaber, Vinay Vinayak, Sharmine Panthaky

Lifebuoy, a soap brand, launched a global campaign to raise awareness of the importance of handwashing, earn endorsements and coverage, encourage countries to champion the approach, amplify children's content and create digital and on-ground interventions.

Campaign details

Brand: LifebuoyBrand owner: UnileverEntrant company: Lowe Lintas - IndiaIdea creation: Lowe Lintas MumbaiMarket: GlobalSector: Toiletries & cosmeticsMedia channels: Online video, Content marketing, Livestreaming, Word of mouth, Influencers, KOLs, NewspapersBudget: Up to 500k

Executive summary

Lifebuoy is the leading soap brand globally, with a history of promoting hygiene to prevent illnesses and save lives. Over the years, humanity has faced several health crises – widespread disease outbreaks with high fatalities. Correct hand hygiene can help reduce mortality rates.

But there remains a gap between...

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