Lifebuoy: H For Handwashing – How Lifebuoy made handwashing a lesson that no one forgets

Jonathan Nienaber, Poonam Raichura, Sharmine Panthaky

Soap brand Lifebuoy partnered with educators, NGOs and governments in 30 countries to inculcate the handwashing habit into children, through digital and on-ground activations.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Entrant company: Lowe LintasIdea creation: MullenLowe Singapore Market: Global Sector: Bath toiletries, soaps Media channels: Social media, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

“Hand...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands