Lifebuoy: H For Handwashing – How Lifebuoy made handwashing a lesson that no one forgets
Jonathan Nienaber, Poonam Raichura, Sharmine Panthaky
Soap brand Lifebuoy partnered with educators, NGOs and governments in 30 countries to inculcate the handwashing habit into children, through digital and on-ground activations.
Campaign details
Brand: Lifebuoy Brand owner: Unilever Entrant company: Lowe LintasIdea creation: MullenLowe Singapore Market: Global Sector: Bath toiletries, soaps Media channels: Social media, Word of mouth, Influencers, KOLsBudget: Up to 500k
Executive summary
“Hand...