Why is this work relevant for Strategy & Effectiveness?
This campaign built on a core strategy of our brand - Be on the frontline. We wanted to help those fighting the ultimate battle against an incurable disease. The campaign utilized mass awareness platforms to make audiences cognizant of a widely unknown mental implications of hair loss and took a step further by encouraging them to actively participate in alleviating the issue for those bearing the brunt of it.
Hair loss, also known as alopecia, is a common side effect of chemotherapy. It can have a...