Lifebuoy: Every Prayer Starts with a Clean Pair of Hands

Lifebuoy, a soap brand, launched a campaign in Vietnam to educate consumers on the importance of always carrying hand sanitiser and drive awareness and sales for the newly launched portable hand sanitiser.

Campaign video: Lifebuoy – Every Prayer Starts with a Clean Pair of Hands

Read the full campaign case study

Credits

Media agency: Mindshare Ho Chi Minh CityAssociate Director: Uyen Nguyen Thuy TranSenior Media Planner:Long Hoang...