Campaign details
Brand: LifebuoyBrand owner: UnileverLead agency: Mindshare VietnamContributing agency: Biz Eyes, Creative Hunts, FacebookCountry: VietnamIndustries: Bath toiletries, soapsMedia channels: Online video, Outdoor, out-of-home, Social media, Television, Virtual & augmented reality, Word of mouth, influencersBudget: Up to 500k
Executive summary
The Lunar New Year of 2021 was quite unlike any of Vietnam's past, due to the resurgence of Covid-19.
The hard-working hands of the consumers have been stretched to their limits; And on the eve of Tet, those exhausted hands finally come together in prayer...