Lifebuoy: Every prayer starts with a clean pair of hands

Uyen Nguyen

Lifebuoy, a soap brand, partnered with Facebook to create a 'praying' AR filter for the Lunar New Year in Vietnam in 2021 and increase sales of its hand sanitiser.

Campaign details

Brand: LifebuoyBrand owner: UnileverLead agency: Mindshare VietnamContributing agency: Biz Eyes, Creative Hunts, FacebookCountry: VietnamIndustries: Bath toiletries, soapsMedia channels:Online video, Outdoor, out-of-home, Social media, Television,...

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