Lifebuoy: Every prayer starts with a clean pair of hands

Lifebuoy, a soap brand, partnered with Facebook to create a 'praying' AR filter for the Lunar New Year in Vietnam in 2021 and increase sales of its hand sanitiser.

Campaign details

Brand: LifebuoyBrand owner: UnileverLead agency: Mindshare VietnamContributing agency: Biz Eyes, Creative Hunts, FacebookCountry: VietnamIndustries: Bath toiletries, soapsMedia channels: Online video, Outdoor, out-of-home, Social media, Television, Virtual & augmented reality, Word of mouth, influencersBudget: Up to 500k

Executive summary

The Lunar New Year of 2021 was quite unlike any of Vietnam's past, due to the resurgence of Covid-19.

The hard-working hands of the consumers have been stretched to their limits; And on the eve of Tet, those exhausted hands finally come together in prayer...

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