Lifebuoy: Do the Lifebuoy

Lifebuoy, a public service brand, launched a global campaign to get into the world of Gen Zers and hit 9bn impressions, reach a 9% engagement rate, and encourage 50,000 user-created content pieces.

Campaign details

Brand: LifebuoyBrand owner: UnileverEntrant company: Lowe Lintas - IndiaIdea creation: MullenLowe SingaporeMarket: AsiaSector: Toiletries & cosmeticsMedia channels:Social media, Word of mouth, Influencers, KOLs, Competitions & contests...
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