Campaign details
Brand: LifebuoyBrand owner: UnileverEntrant company: Lowe Lintas - IndiaIdea creation: MullenLowe SingaporeMarket: AsiaSector: Toiletries & cosmeticsMedia channels: Social media, Word of mouth, Influencers, KOLs, Competitions & contestsBudget: Up to 500k
Executive summary
Lifebuoy was birthed in 1894, to fight another deadly global epidemic – Cholera.
Over the past century, Lifebuoy has been helping prevent infection and mortality. By the end of March 2020, the world was firmly gripped by COVID-19 – exactly the kind of challenge that Lifebuoy was originally created for....