Lifebuoy: Do the Lifebuoy
Jonathan Nienaber, Vinay Vinayak, Sharmine Panthaky
Lifebuoy, a public service brand, launched a global campaign to get into the world of Gen Zers and hit 9bn impressions, reach a 9% engagement rate, and encourage 50,000 user-created content pieces.
Campaign details
Brand: LifebuoyBrand owner: UnileverEntrant company: Lowe Lintas - IndiaIdea creation: MullenLowe SingaporeMarket: AsiaSector: Toiletries & cosmeticsMedia channels:Social media, Word of mouth, Influencers, KOLs, Competitions & contests...
