Lifebuoy, a soap brand, launched a campaign in India to educate people about the importance of washing one's hands before eating.
Campaign details
Brand: Lifebuoy
Brand owner: Unilever
Entrant company: Mindshare, Mumbai
Market: India
Sector: Bath toiletries, soaps
Media channels: Mobile & apps, Online video, Product sampling, Sales promotion
Budget: Up to 500k
Campaign video
