Lifebuoy: Delivering hygiene one meal at a time

Lifebuoy, a soap brand, launched a campaign in India to educate people about the importance of washing one's hands before eating.

Campaign details

Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare, MumbaiMarket: IndiaSector: Bath toiletries, soapsMedia channels: Mobile & apps, Online video, Product sampling, Sales promotionBudget: Up to 500k

Executive summary

Lifebuoy faced...