Lifebuoy: COVID response

A campaign by Lifebuoy, a hand soap company, in Malaysia, increased handwashing as well as sales by reminding customers of the need to wash their hands during the COVID-19 outbreak.

Campaign details

Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare Malaysia, Kuala LumpurMarket: MalaysiaSector: Bath toiletries, soapsMedia channels:Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Product sampling,...