Lifebuoy: COVID response

A campaign by Lifebuoy, a hand soap company, in Malaysia, increased handwashing as well as sales by reminding customers of the need to wash their hands during the COVID-19 outbreak.

Campaign details

Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare Malaysia, Kuala LumpurMarket: MalaysiaSector: Bath toiletries, soapsMedia channels: Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Product sampling, Social media, Sponsorship - event, property, Television, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

The COVID-19 outbreak impacted health and lives of millions of people across the world. The spread of the virus was faster than its Awareness and ways to prevent it. Importance of hand hygiene (Hand Washing and Sanitizing) became most Important ever.

In Malaysia, hand...

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