Lifebuoy: COVID-19 hyper alert system

Lifebuoy, a soap brand, launched a campaign in Vietnam to make the Ministry of Health's (MOH) 5K Regulation more memorable.

Campaign details

Brand: LifebuoyLead Agency: Mindshare VietnamRegion: APAC

Strategy

Objective

Covid Wave 4 has been lurking across cities in Vietnam since the end of March 2021, marking the longest and most severe outbreak ever since its first hit in beginning...