Lifebuoy: Covid-19 hyper alert system – Lifebuoy ft. Ministry of Health

Uyen Nguyen

Lifebuoy, a soap brand, launched a campaign to spread the '5K' message of the Ministry of Health in Vietnam during the COVID-19 pandemic.

Campaign details

Brand: LifebuoyBrand owner: UnileverLead agency: Mindshare VietnamContributing agency: Biz Eyes, Creative HuntsCountry: VietnamIndustries: Bath toiletries, soapsMedia channels: Online display, Online video, Outdoor, out-of-home, Social media, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

The 4th Wave of Covid in Vietnam has been the most severe yet. The Ministry of Health put tremendous efforts into creating the 5K message to keep the outbreak under control. The 5K consists of: (1) Do not gather or go out unless necessary, (2) Always wear a...

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