Lifebuoy: Covid-19 hyper alert system – Lifebuoy ft. Ministry of Health & 5K message

Lifebuoy, a soap brand, launched a campaign in Vietnam to help consumers better protect themselves against Covid-19 through the 5K compliance and be aware of cases in their neighborhood.

Campaign details

Brand: Unilever / LifebuoyLead Agency: Mindshare VietnamRegion: APAC

Strategy

Objective

Covid Wave 4 has been lurking across cities in Vietnam since the end of March 2021, marking the longest and most severe outbreak ever since its first...