Lifebuoy: COVID-19 – Crisis, Not an Opportunity

Lifebuoy, a soap brand, launched a multinational campaign to encourage good hand hygiene and instil good handwashing habits in children during the COVID-19 pandemic.

Campaign details

Brand: LifebuoyBrand owner: UnileverEntrant company: Lowe Lintas - IndiaIdea creation: MullenLowe SingaporeMarket: AsiaSector: Toiletries & cosmeticsMedia channels: Print - general, Unspecified, Online video, Social mediaBudget:5 - 10 million...
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