Lifebuoy: COVID-19 – Crisis, Not an Opportunity
Jonathan Nienaber, Vinay Vinayak, Sharmine Panthaky
Lifebuoy, a soap brand, launched a multinational campaign to encourage good hand hygiene and instil good handwashing habits in children during the COVID-19 pandemic.
Campaign details
Brand: LifebuoyBrand owner: UnileverEntrant company: Lowe Lintas - IndiaIdea creation: MullenLowe SingaporeMarket: AsiaSector: Toiletries & cosmeticsMedia channels: Print - general, Unspecified, Online video, Social mediaBudget:5 - 10 million...
