Campaign details
Brand: LifebuoyBrand owner: UnileverEntrant company: Lowe Lintas - IndiaIdea creation: MullenLowe SingaporeMarket: AsiaSector: Toiletries & cosmeticsMedia channels: Print - general, Unspecified, Online video, Social mediaBudget: 5 - 10 million
Executive summary
Often times, when people are faced with a monumental problem (like a pandemic), they feel overwhelmed, cornered and unsure about what they ought to be doing or how to proceed. This sense of scale and magnitude of the problem became a barrier to act. Lifebuoy, the world's largest selling germ protection soap,...