Life Will be Simpler

Tina Georgeou

Brief discussion of how people will cope with media fragmentation, and implications: multi-tasking, individual tracking.

Life Will Be Simpler

How consumers and advertisers will cope with a growing array of media choices

Tina Georgeou, Dewitt Media Inc.

Along with changing your calendar, there are certain other things that automatically come with a New Year: resolutions and predictions. So, when a friend told me that his one and only resolution for 1999 was to make his life simpler, it rang so true that I made it my prediction for the future.

TOO MANY CHOICES – THE PENDULUM WILL SWING BACK

Consider our lives today. We shop at mega-stores. We can tune to dozens of TV...

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