Life Begins At 40
David McEvoy JCDecaux
In 1964 the UK outdoor market was worth 18 million 5.2% of display advertising expenditure. In Campaign's '100 best posters of the century' there was no entry for 1964, and the decade was described as having a 'dearth of good work, which can largely be attributed to the advent of commercial TV'. Commercial TV consisted of one channel that delivered high ratings and provided the next...