Life begins at 40

David McEvoy, marketing director at JCDecaux, explains that though outdoor media languished in the ‘60s and ‘70s it has now doubled its share, which now stands at 10% UK display advertising.

Life Begins At 40

David McEvoy JCDecaux

In 1964 the UK outdoor market was worth 18 million 5.2% of display advertising expenditure. In Campaign's '100 best posters of the century' there was no entry for 1964, and the decade was described...