Life and Death in the World of brands

Even if the word 'marketing' had never been invented and advertising was banned across the globe, there would still be brands because people need them.

Life and Death in the World of Brands

 Niall FitzgeraldUnilever

it was 2 April 1993 Marlboro Friday. Not a lot happened that day. In fact, the only thing that happened was an announcement from Philip Morris that it was cutting the price of a packet of cigarettes by 20%. But that was enough.

Stock prices fell off the edge of a cliff. Heinz, Quaker Oats, CocaCola, Pepsico, Procter and Gamble, RJR Nabisco and all quoted advertising stocks plunged wildly, with Philip Morris itself being the hardest hit. There was genuine panic on Wall Street, and way, way...

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