LIDL: LIDL's Truck

LIDL, the supermarket chain, communicated in an effective way to combat issues arising from the pandemic in Portugal.

Campaign details

Brand: LIDLBrand owner: LIDLLead agency: Havas Media, O EscritórioCountry: PortugalIndustries: Supermarkets & grocery storesMedia channels: Online video, Social media, Television, Websites & micrositesBudget: Up to 500k

Executive summary

This campaign worked because the message was differentiating considering that, at the start of the pandemic that led people to confinement, brands wanted to show consumer support. As result, LIDL communicated in a simple, creative and very effective way.

Market background and context

We were at the start of the pandemic in Portugal and Government had declared...

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