Campaign details
Brand: LIDLBrand owner: LIDLLead agency: Havas Media, O EscritórioCountry: PortugalIndustries: Supermarkets & grocery storesMedia channels: Online video, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
This campaign worked because the message was differentiating considering that, at the start of the pandemic that led people to confinement, brands wanted to show consumer support. As result, LIDL communicated in a simple, creative and very effective way.
Market background and context
We were at the start of the pandemic in Portugal and Government had declared...