Lidl: Establishing Lidl GB's cultural relevance

Lidl, a supermarket chain, wanted to increase positive sentiment on social media and get people talking about its brand in the United Kingdom.

Campaign details

Brand: LidlBrand owner: Lidl GBEntrant company: We Are Social, LondonIdea creation: We Are Social, London / Lidl, LondonMarket: United KingdomSector: Supermarkets & grocery storesMedia channels:Competitions & contests, Gaming & in-game...