License to Peek? a Primer On Data Collection On Digital Platforms
For good reason, market research has enjoyed a comparatively noble standing in the context of commercial enterprises that collect consumer data in order to effectively deliver its services, an indication being that market research is often exempted from prohibitions aimed at marketers and the broader marketplace, particularly in the critical area of consumer access.1)
The scientific or statistical process2) underpinning research grants it relatively exclusive entrance into highly sought after data sources3)of consumer information. Joined with the self-regulatory commitments...