Libresse Ware Menstrual Not Hidden 2.0 - From Spiritual Infection to Carrying Power to Impact the High-end Women's Nursing Market

Originating from Sweden, Libresse is the first brand in mainstream culture to advocate menstrual rectification. In the Chinese market where menstrual culture is relatively conservative, as a new entrant, the brand expects to double its market share and increase its high-end market share with the help of a brand pioneer proposition that is more suitable for Chinese culture.

Case details

Brand: Libresse Weil

Brand owner: Libresse Weir

Main agency: Blue Cursor Digital Marketing Agency

Main Agency Holding Group: Blue Cursor Digital Marketing Agency

Market launch: Mainland China

Industry: Feminine Nursing

Media channels: social media (Weibo, WeChat, Xiaohongshu), short video & live broadcast (Douyin), online video streaming (iQiyi), e-commerce platforms (Tmall, Taobao, JD.com)

Budget: 6-8 million

Case Summary

Originating from Sweden, Libresse is the first brand in mainstream culture to advocate menstrual rectification. On the 20th International Menstrual Day, Libresse Weier put forward the idea of "not hiding menstruation", setting...

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