Libresse Ware Menstrual Not Hidden 2.0 - From Spiritual Infection to Carrying Power to Impact the High-end Women's Nursing Market

Originating from Sweden, Libresse is the first brand in mainstream culture to advocate menstrual rectification. In the Chinese market where menstrual culture is relatively conservative, as a new entrant, the brand expects to double its market share and increase its high-end market share with the help of a brand pioneer proposition that is more suitable for Chinese culture.

Case details

Brand: Libresse Weil

Brand owner: Libresse Weir

Main agency: Blue Cursor Digital Marketing Agency

Main Agency Holding Group: Blue Cursor Digital Marketing Agency

Market launch: Mainland China

Industry: Feminine Nursing

Media channels:social media (Weibo,...