Originating from Sweden, Libresse is the first brand in mainstream culture to advocate menstrual rectification. In the Chinese market where menstrual culture is relatively conservative, as a new entrant, the brand expects to double its market share and increase its high-end market share with the help of a brand pioneer proposition that is more suitable for Chinese culture.
Case details
Brand: Libresse Weil
Brand owner: Libresse Weir
Main agency: Blue Cursor Digital Marketing Agency
Main Agency Holding Group: Blue Cursor Digital Marketing Agency
Market launch: Mainland China
Industry: Feminine Nursing
Media channels:social media (Weibo,...
