Case details
Brand: Libresse Weil
Brand owner: Libresse Weir
Main agency: Blue Cursor Digital Marketing Agency
Main Agency Holding Group: Blue Cursor Digital Marketing Agency
Market launch: Mainland China
Industry: Feminine Nursing
Media channels: social media (Weibo, WeChat, Xiaohongshu), short video & live broadcast (Douyin), online video streaming (iQiyi), e-commerce platforms (Tmall, Taobao, JD.com)
Budget: 6-8 million
Case Summary
Originating from Sweden, Libresse is the first brand in mainstream culture to advocate menstrual rectification. On the 20th International Menstrual Day, Libresse Weier put forward the idea of "not hiding menstruation", setting...