Libresse Vail: Marketing of the "menstruation is not hidden" attitude on International Menstrual Day

The female brand Libresse Weier hopes to explore the mature market in China where the functional product communication has been thoroughly explored, and to make the brand be perceived with a new marketing perspective, build brand image, realize recognition and sales conversion.

Case details

Brand: Libresse Weier

Brand owner: Vinda

Main agency: Blue cursor digital marketing agency

Put on the market: Mainland China

Delivery time: 2020/5/16-2020/5/28

Industry: Sanitary Care Products

Media channels:social media, digital media, outdoor media,...