Libresse: Liberating Our Periods 2.0 – from spiritual impact to marketing effectiveness

Libresse, a menstrual hygiene brand, broke traditions and norms concerning periods in China with its #LiberatingOurPeriods campaign.
  • On May Y2020, Libresse released a powerful launch campaign "Liberating Our Periods (月经不隐藏), asa first wave announcement of this new comer to compete in the high-end women hygiene category in China. In the coming quarters (Y2020 Q3 to Y2021 Q1), the brand...