Campaign details
Brand: Libresse/BodyformAgency: AMVBBDO
Executive summary
Showing period blood for the first time in advertising. Ever.
Dynamiting the myth of the perfect vulva.
Identifying one glaringly toxic taboo and obliterating it. It was a strategy of simple, powerful storytelling, and it’s worked well for us in the past.
This time, though, we wanted to tell a story full of complexities and contradictions, the story of what it means to have a womb. Nothing simple there… We’d have to rip up the rule book once again.
#wombstories is a lesson in embracing complexity, in facing into the...