Libresse/Bodyform: Closing the gender pain gap

Libresse/Bodyform, the feminine hygiene product brand, carried out research to explore women's subjective experiences of reproductive pain conditions globally.

Summary

As part of the #Painstories project, Libresse/Bodyform/AMV BDDO commissioned The Outsiders to conduct a global qualitative research study to explore women's subjective experiences of reproductive pain conditions, especially endometriosis. The first objective was to gather women's metaphorical descriptions of their pain to help create a verbal and visual pain dictionary; the second was to create a 'Pain Report' for publication, deeply exploring women's pain, the surrounding taboos, journeys to diagnosis, and how a more open culture with more meaningful language around pain could help everyone live better lives.

Research was conducted in eleven markets, using an innovative three stage-approach,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands