Libresse: #400Periods

Libresse, a feminine hygiene product brand, launched a campaign in China to increase brand awareness and tackle period shame.

Campaign details

Brand: LibresseBrand owner: EssityEntrant company: BBDO China, ShanghaiMarket: ChinaSector: Feminine hygieneMedia channels: Livestreaming, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Campaign...