Libresse / Bodyform: Painstories – how can we feel if we are not allow to feel

Libresse/Bodyform, the global period product brand, maintained its status as a leader in brand purpose with a global social campaign that brought attention to period pain.

Executive Summary

Libresse/Bodyform is a purpose heavyweight. Since 2013, we've taken on toxic taboos in our category when everyone else has been too scared or oblivious to even touch them. We were the first brand to show period blood in advertising, a...

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