Executive Summary
Libresse/Bodyform is a purpose heavyweight. Since 2013, we've taken on toxic taboos in our category when everyone else has been too scared or oblivious to even touch them. We were the first brand to show period blood in advertising, a breakthrough moment of bravery. We dared to mention the unmentionable – VULVAS – to tackle the crippling shame women feel about their bodies. And we dynamited the dangerous, singular story that's propagated about what it means to be a woman.
This is a story about how we acted on our brand purpose again (to be a trailblazer in...