Libresse / Bodyform: Painstories – how can we feel if we are not allow to feel

Libresse/Bodyform, the global period product brand, maintained its status as a leader in brand purpose with a global social campaign that brought attention to period pain.

Executive Summary

Libresse/Bodyform is a purpose heavyweight. Since 2013, we've taken on toxic taboos in our category when everyone else has been too scared or oblivious to even touch them. We were the first brand to show period blood in advertising, a breakthrough moment of bravery. We dared to mention the unmentionable – VULVAS – to tackle the crippling shame women feel about their bodies. And we dynamited the dangerous, singular story that's propagated about what it means to be a woman.

This is a story about how we acted on our brand purpose again (to be a trailblazer in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands