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Lexus: Small Business Drive

Lexus, the car manufacturer, launched the UX in Hong Kong.
  • 1 - Influential Idea
  • 2 - Behaviour Breakthrough
  • 3 - Sales Spike
  • 4 - Brand Builder
  • Luxury automotive
  • Hong Kong (SAR)

Campaign video: Lexus – Small Business Drive

Read the full campaign case study

Selected creative: Lexus – Small Business Drive

Credits

Agency: TBWA\Hong KongAccount Director: Kaki LiAccount Executive: Scarlett ZhouCreative Director: Mikey BattDesign Director:...

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