Lexus: Small business drive

Luxury car brand, Lexus, ran data-driven test-drives to connect adventure-seeking drivers with unexplored urban locations in Hong Kong.

Campaign details

Brand: LexusBrand owner: Toyota Motor CorporationEntrant company: TBWA\Hong KongMarket: AsiaSector: Luxury automotive, SUVs, 4x4sMedia channels:Email marketing, Mobile & apps, Online display, Online video, Programmatic display, Search marketing,...

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