Lexus RX 350 - Off to a Good Start

The RX is arguably Lexus’ most important vehicle. It was the first crossover luxury SUV when it was launched in 1998, and has become the largest volume vehicle for Lexus in Canada and throughout North America.

Lexus RX 350 – Off to a Good Start


Business Results Period (Consecutive Months):January 2009 to June 2009
Start of Advertising / Communication Effort:January 2009
Base Period for Comparison:2008

a) Synopsis of the Case:

The RX is arguably...

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