Lexus (GB)

Using inserts, Lexus was introduced to prospective buyers before they started looking for a car, talking about what an average premium car buyer is interested in: intelligent, innovative, refined design.

Lexus (GB)

Partners Andrews Aldridge


Phil Andrews – Chief Executive Steve Aldridge – Creative Partner & Chair Sameer Modha – Planner Carole Eppleston – Art Director Helen Sharp – Copywriter Jo Eker – Account Director Hanisha Shah – Senior Account Manager Andrew Waddell – Group Account Director Chris Waldie – Head of Database Marketing Simon Wall – Database Marketing Partner


Maverick – Production Zenith Optimedia


We surged ahead of other premium marques by talking to people about Lexus when they're not thinking about...

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