Lexus: Experience Amazing

Lexus, an automobile brand, used an email-based campaign to provide its UK customers with a top rate experience.

Campaign details

Agency: Digitas UKClient: Lexus UKCampaign Name: Experience Amazing

The challenge was to develop customer communications that live up to the 'Experience Amazing' ethos and drove sales - Japanese spirit was the inspiration.

Strategy

Luxury car...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today