Lexus Division of Toyota Motor Sales USA: Balance And Ball Bearing campaign

"The beauty of Lexus's advertising is its simplicity," said a Brandweek article announcing the awarding of the 1992 gold Effie in the automotive category to the Lexus Division of Toyota Motor Sales USA and its ad agency, Team One Advertising, for the launch of a new Lexus coupe.

Lexus Division of Toyota Motor Sales USA: Balance And Ball Bearing campaign

William Baue

Overview

"The beauty of Lexus's advertising is its simplicity," said a Brandweekarticle announcing the awarding of the 1992 gold Effie in the automotive...