Lexus Brand “h”

By 2005 Lexus was firmly established as a brand that consumers could count on for quality and reliability.

Lexus Brand “h”

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):

October 2005–June 2008

Start of Advertising/Communication Effort:

October 2005

Base Period for Comparison:

Historical Comparisons

a) Introduction:

By 2005 Lexus was firmly established...

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