Lexus: All-in on obsession

Lexus, an automotive brand, partnered with influencers to promote and increase sales of the new Lexus IS sports sedan in the US.

Campaign Summary

A boomer-dependent luxury brand in need of a youth infusion, a luxury sedan segment being annihilated by luxury utility vehicles (LUVs), and a single-minded sport sedan tasked with nearly doubling sales and attracting an outsized-share...

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