Lexmark: A new path to market, a new engine for growth

Lexmark, a printing company, redefined the marketing and sales relationship and accelerated revenue growth in its commoditised category in the USA.

Campaign details

Brand: LexmarkBrand owner: Lexmark InternationalEntrant company: Stein IAS New YorkIdea creation: Stein IAS New YorkMarket: GlobalSector: PCs, computingsMedia channels: Content marketing, Email marketing, Online display, Search...
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