Levi's Strauss - Dockers (France) - Live in San Fransico

This brief paper discusses the Dockers promotion to launch “new cut” trousers, and illustrate the brand's return to its native California.
  

Levi's Strauss – Dockers (France) – Live in San Francisco

Campaign Title Dockers “Live in San Francisco”Brand Levi StraussCategory B1 Creative ExcellenceMedal BronzeAgency Euro RSCG 4D

SUMMARY

The Dockers promotion was to launch...