Levi's Sta-Prest

The advertising was 'the most enjoyable' that Millward Brown have tracked in the UK for Levi's (77% said they thought it was 'brilliant'/'enjoyed it a lot'.
  

Levi's StaPrest

Brand Name: Levis StaPrest Product Type or Description: Jeans/ ApparelCategory for this Entry: Launch of new products or service.Campaign:  Levis StaPrest

RESULTS

The advertising has phenomenal cutthrough (181% increase in StaPrest awareness...