Levi’s: #OnTheInside

Levi's, a clothing brand, increased brand consideration in Russia by launching a range of limited edition t-shirts featuring powerful slogans to highlight discrimination against women.

Campaign details

Brand: Levi’s Russia

Agency: Friends Moscow

Market: Russia

Challenge and business objectives

Russia faces an ongoing issue of stereotyping across demographics and one of the largest groups at risk of discrimination is its young female population....

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