Levi Strauss & Company: Women In Motion campaign (1990-1995)

Levi Strauss & Co. had been manufacturing clothing for women since 1935, but the company had never invested much effort in promoting these product lines.

Levi Strauss & Company: Women In Motion campaign

Rebecca Stanfel

Overview

Levi Strauss & Co. had been manufacturing clothing for women since 1935, but the company had never invested much effort in promoting these product lines. In the early...