Levi Strauss & Company: 501 Reasons campaign (1995)

The 1995 back-to-school season was a critical one for Levi Strauss & Co. With consumer demand for denim apparel on the upswing after an industrywide slump in the 1980s, the traditional jeans maker resurfaced only to face a new flank of competitors.

Levi Strauss & Company: 501 Reasons campaign

Barbra Brady

Overview

The 1995 back-to-school season was a critical one for Levi Strauss & Co. With consumer demand for denim apparel on the upswing after an industrywide slump in the 1980s, the...