Levi Strauss & Co.: They Go On campaign

Even though Levi Strauss & Company had been the cornerstone of the denim industry for over a century, declining sales plagued the company during the latter half of the 1990s.

Levi Strauss & Co.: They Go On campaign

Mariko Fujinaka

OVERVIEW

Even though Levi Strauss & Company had been the cornerstone of the denim industry for over a century, declining sales plagued the company during the latter half of the 1990s....