Levi Strauss & Co.: Levi's Type 1 Jeans campaign

Levi Strauss & Co., whose founder invented blue jeans, became the jeans brand of choice for America's youth around the mid-twentieth century, but during the 1990s this began to change.

Levi Strauss & Co.: Levi's Type 1 Jeans campaign

Mark Lane

OVERVIEW

Levi Strauss & Co., whose founder invented blue jeans, became the jeans brand of choice for America's youth around the mid-twentieth century, but during the 1990s...