Leveraging sponsorship through events

The author discusses the use of sports and event sponsorship to develop brand awareness. Objectives are listed and the role of sponsorship is seen as achieving an emotional bond with the consumer while event marketing offers interaction with the consumer to establish the brand image and affect the bottom line.

leveraging sponsorship through events

How to use event marketing to leverage your brand awareness

David Weisz Motorola, Inc.

By now, most of you already know or have heard the various benefits of sports and event marketing. You are either busy implementing...